Environmental Analysis
Scan the four forces shaping your business, then turn them into a SWOT in one click — drafted by AI, refined by you.
A completed Business Model Canvas or Lean Canvas is required first — the AI uses it as context for this analysis.
Key Trends
Regulatory, societal, technological and socio-economic shifts
Regulatory Trends
Changes in laws, compliance and regulation affecting your industry
Societal & Cultural Trends
Shifts in customer behaviour, values and expectations
Technology Trends
Innovation, digital transformation and emerging tech
Socio-Economic Trends
Economic conditions, employment and social mobility
Industry Forces
Competitive landscape, stakeholders, suppliers and dynamics
Suppliers & Value Chain Actors
Dependence on suppliers, distributors and partners
Stakeholders
Investors, employees, customers, regulators
Competitors (Incumbents)
Established companies and direct competitors
New Entrants (Insurgents)
Emerging startups and disruptive forces
Substitute Products & Services
Alternatives that could replace your offering
Market Forces
Segments, needs, issues and revenue potential
Market Segments
Customer groups with distinct needs and behaviours
Needs & Demands
Customer requirements, pain points and expectations
Market Issues
Current challenges and opportunities in the market
Switching Costs
Barriers that keep customers from switching
Revenue Attractiveness
Market size, growth and profitability
Macroeconomics
Global conditions, capital markets and infrastructure
Global Market Conditions
Stability, growth, trade and currency factors
Capital Markets, Commodities & Resources
Interest rates, capital availability and resources
Economic Infrastructure Trends
Transport, energy, digital and public infrastructure